Discussion Counterpoint. Colleague Tim Conneally and I got into a heated combat for about smartphone comparisons this morning. He has the Nokia Lumia 900 Windows Phone notwithstanding review (and I — whaaaaa — don’t). I suggested Tim act a comparison with Google-branded Galaxy Nexus, which we both have. He refused. Tim was very adamant about it, too. His out-and-out refusal clearly taps into strong feelings near how products are compared.
We bantered back and forward over group chat, with neither of our positions changing. “Buyers go these product comparisons all the time”, I expressed after the proper time in our debate. “I can discern we won’t agree. If I had the Lumia 900, I would declare similar them”. But I don’t, and Tim won’t. So I suggested: “Let’s ask the readers…something like: ‘Would you like the Samsung Galaxy Nexus and Nokia Lumia 900 compared?’”
I had planned steady one story with both our perspectives, nevertheless Tim smartly wrote something longer — from this timeorthorward we have a separate point and counterpoint. Please unravel his “Stop comparing unlike objects. RIGHT. NOW.” Tim makes the capsule for why we shouldn’t commit to paper a post/review comparing the two smartphones, at the same time that I advocate such comparison. Your feedback is essential to resolving our debate but too illuminating something else: How products are compared. There are lots of speechless comparisons out there, particularly tech products. Would this subsist one of them?
It’s Our Job
Reporters aren’t analysts or marketers. Our job isn’t to divide the products we scrawl about into tidy little demographic groups. So the sort of if grandmas living on social certainty in Cleveland are more likely to possess free iPhone 3GS, while their grandchildren imbibing up sunny Malibu cough up $399 for 64GB iPhone 4S.
Market researchers live as antidote to this crap. We aren’t Mad Men. We’re the endure visage of the Fourth Estate, control the Huffington Posts of the cosmos extinguish our breed forever. We pen for our readers, who love gadgets and present a resemblance many different products by measures that call to combat demographic modeling. Aggregators and marketers not away varnished perspectives. We present the sore wood, with no blemishes covered (in the same state that someone can better put one over the other to sell a thing).
Helicopters and Motorcycles
Tim contends that from the demographic perspective, the two smartphones aren’t comparable — that they appeal to different lower classes. “Comparing them would be like comparing a
helicopter to a motorcycle inasmuch as they both run on gasoline”, he writes. Price is single in kind reason ($299.99 for Galaxy Nexus and $99.99 conducive to Lumia 900) and segmentation another (the Android handset appeals to phlebotomy-edge enthusiasts and the Windows Phone to the mass-place of traffic). That reasoning is a bunch of Android vindicator horse poo-poo.
Galaxy Nexus and Lumia 900 is a unblemished comparison, because many BetaNews readers order do so in choosing one across the other. Google “Galaxy Nexus vs Lumia 900″ or “Which is improved in health Galaxy Nexus or Lumia 900?” There are comparisons out there already and for a reason. People be lacking them, which is good enough concerning me.
Tim contends that in member because of price Galaxy Nexus “was not –and is distil not– a mass market device”. Really? So the sort of, Google, Samsung and Verizon partnered to vend the smartphone to 100 people? This is Google’s flagship phone — of line of progress, the goal is to sell many of them.
By Any Other Name a Smartphone
Galaxy Nexus isn’t a helicopter and Lumia 900 a motorcycle. They are LTE smartphones sold nearby undivided another in stores like Best Buy. They would subsist in a carrier’s store allowing that AT&T or Verizon sold the two. Falling back to hollow out the emporium position thing, the segment that matters in the greatest degree here is smartphone — people shopping according to one and making decisions on lots of uniform criteria: Battery life, brand, camera, carrier, facts speed, ease of use, operating body and size, among many similar attributes.
Best Buy in like manner sells many different televisions alongside person another. By the no-comparison ratiocination, no budget shopper would ever consider the $1,200 big-screen TV through a $500 model. People make fruits decisions every day based on aggregate kinds of different criteria. A intimate of mine recently compared the Fuji X10 and X100 digital cameras. The X10 sells during around $600 and the X100 as antidote to $1,200. One is an advanced theme-and-shoot camera, while the costlier design is more for amateurs and pros. Their mark segments are different, yet there is abundant overlap in features and appearance. By Tim’s argumentation, my friend would never have compared them.
My other reasons as far as concerns comparing the phones have little to swindle with product segmentation or buyer demographics:
Pitting flagship phones — Google’s and Nokia’s — off one another
Platform vs platform — Ice Cream Sandwich, Windows Phone 7.5 Commercial Release 2
Nokia vs Samsung — the ancient smartphone market share leader takes forward the rising upstart
Google vs Microsoft, which offer radically different philosophies on changeable digital lifestyles
Those are enough reasons because of now. But are they reason sufficiency? I say Galaxy Nexus and Lumia 900 is a distinct comparison. Tim disagrees. What do you argue?